The musician's diamond manicure from the Billboard Music Awards is now an 18-piece jewelry collection.
Machine Gun Kelly went viral when he debuted a “$30,000 Manicure” on the red carpet at the Billboard Music Awards in May, and now the punk rock-luxe nail tips by jewelry brand Marrow Fine will be leveraged for attention to a charitable cause that’s a nod to his roots.
The brand founded by Jillian Sassone partnered with Nails of LA founder Brittney Boyce on an 18-piece capsule collection featuring 880 diamonds upcycled from the musician’s embellished look. The jewelry retails from $1,950 to $5,000 on MarrowFine.com and all profits will be donated to a foundation that benefits Shaker Heights High School, the musician’s alma mater in Ohio.
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The MGK Collection of rings includes four designs incorporating the white and black diamonds with 14K white, yellow and rose gold.
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“The collaboration with Nails of LA and Machine Gun Kelly was an exciting opportunity and I am thrilled it’s supporting those in need here in the United States,” Sassone said in a statement.
When he’s not making music or headlines for his bold red carpet looks, Machine Gun Kelly has also taken his talents to the beauty space. Last year, he launched a genderless nail polish collection called UD/DN Laqr, developed in partnership with Unlisted Brand Lab.
In 2016, when interviewed by WWD about his approach to style, Machine Gun Kelly said, “I realized that as an entertainer I feel we’re supposed to look like a superstar. That was something that they’d taught me and I didn’t realize for so long. If I see my favorite artist on stage, I want to see him looking like a superstar and the person who I paid my money to come and see, so when they come out I want to be wowed at what they look like in person.”