From Barbie Blonde to Onyx, Here Are Summer 2023's Biggest Hair Colors (2024)

By

Glossy Brunette

“Proving that brown hair doesn’t have to be boring, brunettes are no longer just brunettes,” Vallortigara says.“This particular color trend is all about the glassy finish with lots of brightness and shine. This color is great for someone whose color is in the brunette family. Tip: If you’re not a natural brunette, consider using a cool-toned brown dye, which will lend hair the desired bright, glassy finish.”

Lavender Blonde

“We will still see our blondes out there, but to make them more interesting, you can glaze them with very soft undertones, like this cool ash blonde that has been glazed with a violet and clear Color Calypso demi-permanent gloss,” says Moroccanoil Global Color Ambassador Greg Gilmore. “[It] just gives a pop of something different but doesn’t come with a hard commitment.”

Low-Maintenance Blonde

“A lot of my blondes are becoming more rooted and are wanting pops around the face for maintenance appointments,” says Moroccanoil Global Color AmbassadorJessica Scott Santo. “Usually, the front of the face is where they want to be the brightest. And this is a good way to take a break from lightening the hair every six weeks and [to] have a soft, seamless grow out.It’s great for a low-maintenance blonde where they might not be able to get to the salon as often but still [want to] keep the brightness. I would recommendMoroccanoil Blonde Perfecting Purple Shampoo ($12) between appointments.”

Tangy Peach

Brunette Pop

Blondes aren’t the only ones looking for lighter pieces in the front—the same goes for brunettes, according to Scott Santo. She says that many of her clients are looking to go darker all-over, but with a bold pop in the front for "a little edge and more richness.It’s good for those brunettes who are looking for something different!”

Gemini Hair

Star signs influence so much, so why not your hair color, too? Celebrities like Billie Eilish and Miley Cyrus are responsible for sparking this look, also called "marbled hair." Says Vallortigara, “The trend is all about mixing hues, whether it’s two contrasting shades or mixing complementary colors, or playing around with multi-tonal hues. This color will help you express your bright personality through your hair.”

Bronde Balayage

“Can’t forget the Bieber trend,” Scott Santo says. “I’m doing more bronde hair balayage looks. It’s classy, soft, seamless, and more natural looking and brings back the youth in themselves. It’s a good way to keep their blonde hair, but just adding a little softness to it.”

Midnight Onyx

Mysterious and moody, this hue isn’t just for after dark. “This is a rich black with added shine treatments to make the hair look reflective,” Vallortigara says. “This tone works best with someone that is willing to make the commitment to keeping their hair dark.”

Ashy Dark Blonde

“Not all people want to be blonde and you definitely have to lift up high to achieve some of those more pastel or artificial tones,” Gilmore says. “However, if you're a person who likes to do chocolate or brunette no matter the season, you’ll love going more cool and adding just a hint of gold for brightness.”

Barbie Blonde

Margot Robbie, eat your heart out. “This is more of a slightly golden blonde, not an icy blonde,” Vallortigara says. “Think of the color of the inside of a banana peel; this is the desired shade.The key to embracing this trend: Maintain the same depth of bright blonde throughout the roots, lengths, and ends of your hair. This should be a solid look from roots to end.”